Search engine optimization is one of the more talked about topics in marketing today. So many companies want to be organically ranked at the number one position of Google and they are willing to do whatever it takes in order to achieve that goal, that they eventually neglect simple techniques that can help them profit along the way. If a company works to make their way to the top of Google, it will do them absolutely no good, if they fail to connect with every new customer and engage them regularly. To get a more clear explanation, you can check out what the folks at Ascension Marketing Solutions, a Lubbock SEO Company, have to say about this very matter in their YouTube Video posted here https://www.youtube.com/watch?v=L_LwU-v2yUk.
How do you engage your customer as you rise to the top?
Email Marketing is the first, and easiest step toward converting from Search Engine Optimization to Search Engine Marketing. The goal is to use email marketing as a tool to capitalize on your SEO. If you are moving up the ranks in search engines, you will gradually encounter a larger piece of the overall pie, so you need tools in place to capture and profit off of every new customer. This will not only justify the overall costs of SEO but it could prove to be the most profitable resource in your online arsenal.
But why is it so important to make
sure that you are engaging your clients through email as you optimize your site to be ranked by search engines?
The reason is, when you were engaging traffic primarily through branded or traditional marketing platforms, you’re Target demographic was easier to define. You knew that the people who were engaging your site we’re interested specifically in your product and your place of business. However, as you move up in the ranks of Google, Being, Or Yahoo, You must realize that you will be engaging a new customer that may or may not understand your unique flavor in the marketplace. By utilizing email marketing in your SEO domination, you are able to not only engage your customer, but also educate your customer as to the unique nature of your business and your product. It’s very similar to how you engage with folks on Social Media, just in a slightly different format. Again, as an example, you can take a look at Ascension Marketing Solutions’ Facebook Page, or check out the Lubbock SEO Company on Twitter.
Search engine optimization alone may increase your traffic, but if you fail to engage that client, customer, or viewer, you fail to capitalize on your optimization. In a way, what you’re able to do by capturing and utilizing high quality email marketing tools is create a relatable link between your customer and do your product. As your products grow your regular interaction with your customer will help them to grow along with it. As new products are placed on the market, your best customers will be able to form a foundation that can help your business reach new heights.
For example, I had a client years ago who wanted to be the premier wedding photographer in San Francisco. He assumed that because his customers were likely to only get married once, there was no need to regularly engage his customers. And in spite of the fact that he moved from the third page of Google to the third position for his particular keyword, his lack of quality engagement hampered his ability to develop his client. He failed to connect with his client on a regular basis before and after their wedding, which resulted in lower levels of satisfaction, As well as, a failure to be able to sell additional services.
You may be wondering what kind of additional services a wedding photographer could sell. But when you consider the lifelong needs of families and individuals, it is easy to recognize opportunities to sell additional photography services.
Family photos, pregnancy and infant photos, Life events, and many other occasions call for the services of a great photographer. However, this particular client was unable to cash in on these additional services, because he failed to utilize email marketing as he grew his business through search engine optimization. Here is a resource you can check out to help you with up-selling your products in order to keep you from missing out on some additional sales like my previous client did.
Regardless of the product, the venue, or the area it is easy to see how search engine optimization is valuable for any company. However, email marketing is just as important and must be just as well developed in order for it to be well-received by your clients. Making sure that you are gathering and utilizing emails is a vital step in your long-term acquisition of quality customers who recognize you as the authority in your particular marketplace.
One additional benefit of having a great Email Marketing strategy as you work to improve your search engine rankings is the additional traffic and interaction on your own website. Simple links from your email to your site will help naturally boost your traffic and having an improved web platform (which is often necessary in SEO) will help your traffic interaction to improve. You will have more people looking at more pages and spending more time on your site. Each of these will bolster your SEO efforts and can make a substantial difference in your placement over the long haul.
Do SEO right, and do it ethically, but don’t forget your customers along the way!